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EASY SMALL BIZ MARKETING – CHECKLIST

December 6th, 2012

Here at SliQTools we’ve produced a series of articles providing practical marketing help for people running small businesses. A good place to start would be our article on Marketing Basics then follow the checklist here. We have provided links to accompanying articles in the list below.

 

IT’S HELPFUL TO THINK OF MARKETING IN 3 STAGES:

WHAT, WHO & HOW

To get the best results from your marketing efforts you need to address these in order, so I’ve highlighted them in traffic light colours.

 

WHAT

What do you want your marketing to help you achieve?

1. Set marketing goals that support your business goals (Marketing strategy)

Make the goals: Specific Measurable Attainable Results-orientated Time-limited

2. Consider how much time & money you have for marketing (Marketing Resources)

 

WHO

Who do you need to consider to achieve this?

1. CUSTOMER NEEDS

Carry out Market Research to find out about:

i) Existing and potential customers (Target Market)

What do you know about them?

What do they need?

Where can they be found?

Describe your ideal customer.

 

ii) What are you offering them? (Product Features & Benefits)

 

iii) Is It The Right Price? (Pricing)

 

iv) Is it in the right place for customers to find it? (Place / Distribution)

 

2. COMPETITORS

i) What are yours and their strengths & weaknesses?

ii) What do you offer that’s unique? (USP)

 

HOW

How Are you going to reach your customers most effectively?

1. THE MESSAGE

i) Can you describe your business in one sentence?

ii) How would you like your business to be known? (branding)

iii) Do you have a tagline?

iv) What do your satisfied customers say about you?

 

2. THE METHOD

i) Choosing the right promotional tools for reaching your ideal customer (brochures, website, facebook etc)

ii) Consider how your existing customers find out about you?

 

3. MEASURING

How will you measure if your promotional activity is working?

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